: Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

ISBN : #1433119498 | Date : 2013-04-30

Description :

PDF-4e412 | Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGB… Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

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